It's the year 20- somesuch. Tumblr is bought over by lowkey billionaire Robert Smith.

Today, he skypes their headquarters.

"Today, lets compile the biggest problems complained by users."

They do a survey. On the first day of the next week, the header at the top of the feed is asking, "What are the biggest problems that you face? Answer here!" and it directs to a Mentimeter page and its free form answers.

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Robert Smith comes to the Headquarters himself to answer the questions the Staff have for him.

"Why are we doing this?' Robert spreads out his arms in front of a whiteboard. "It's all part of an elaborate plan."

Some members of the Staff laugh.

"As you all know, I bought Tumblr. And Tumblr has moved from hand to hand for a bit, but I assure you, this time I will let it stay in my hands for a bit longer.

Should a site as good as Tumblr not listen to its users? We've seen the tag on Tumblr dramatically fall over the past few years - 1.1 billion to, well, the truth hurts. 3 million. And now it has changed hands again. Why has the price fallen so much?

We're not listening to the users. The users talk about the nazis and the white supremacists and I have been on Tumblr. There's a lot of shit there.

What we need to do is to clear out the trash that is unacceptable to everyone. We need to make this garbage can habitable to people again. We can do it. I know we will. Here's my plan on reforming Tumblr. And I'm open to constructive criticism. Shall we try this?"

A member of the Staff later described the opening speech as "not very moral-boosting but hey, at least it gave us some hope that we can at least solve some of its problems".

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1. Porn Bots.

First, tell the users that "hey, we're creating a new report thing that's solely for r-18 stuff and its called 'report unsuitable content'"

Then hire two groups of people.

The first group will create blogs, that will post a lot of the trigger words that cause porn bots to reblog and follow said blogs. Then the first group reports them as well, "unsuitable content".

The second group plows through each reported "unsuitable content" and gets rid of all the porn bots.

Meanwhile, disable the porn flagging a.i. for a while and hire a group of specialists to ensure that it flags porn properly. Make sure that it goes through testing.

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2. Tumblr is a place for people to express their ideals, who are we to tell people what to say?

Have you read the First Amendment? It states:

"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances."

This does not mean that companies cannot make laws prohibiting and/or abridging the freedom of speech. How do you deal with the nazis and the supremacists?

Ask. For. Advice.

"Get rid of your pride," Robert said, "Ask for help from the exprienced. Make use of their mistakes to ensure you will not make them. Why forge a new path when already someone has taken the trouble to trailblaze for you?"

And so Robert went to ask those that worked on Facebook, and those that went to work on Instagram -himself! - and then he made a council of people from different works of life, a Senate of sorts, and then tumblr announced a new report, "report slur" and then each report is ran by the Senate of "Hate Speech" and then, an a.i. is taught how to diffrentiate, vaporise-

And with the glaring problems solved, Tumblr has stabilised.

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First Step of the Robert Plan, Complete.

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Next, the VidWatch. Advertise it through Tumblr. tumblr has 300+ million users? A simple step towards Youtube's massive audience.

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Second Step of the Robert Plan, Complete.

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Now, it is time to offer a helping hand. In danger, there is opportunity. More and more problems have been cropping up over in the red playbutton's side, and when a dying man is grasping at straws, and someone offers a strong rope, well...

"Partner with me, YouTube", Robert had offered, "we'll build up something together."

Like a phoenix, VidWatch rose from YouTube's ashes.

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Third Step of the Robert Plan, Complete.