This law comes in two parts. 1) All attention is good attention. 2) Create an air of mystery to be noticed and admired.

Application -

To illustrate the first point, think of the Kardashians. When their reality series first came out, people thought it was a joke that they were famous for being famous. But then, they built a serious empire of businesses off of that fame.

Elon Musk also has the mystery power play down. When he throws out off-the-cuff comments on Twitter, people go nuts with both criticism and admiration. But this is good because once you're in the limelight, it's important to keep it fresh. Having a signature look or fun personality quirk will get you noticed and talked about too. Even if that's annoying to some people, you could make the attention work for you.

I used to hate the spotlight so much that I would even be anonymous when giving gifts (how useless). Just this year, I was forced to think about "my brand", as part of the preparation for a series of interviews. This is who you are and what you do in a nutshell, that you can prepare in advance. I recommend creating one as well if you don't like talking about yourself.

We're returning to the office soon, so it's a chance to get more expressive with the way I dress. This is one way I don't mind courting attention because I work in fashion. Let me know your thoughts about these wardrobe pieces? Eccentric in a good way or just wacky?

1) Colorful monochromatic sneakers

2) Pop color cell-phone cross-body holster

3) Balayage ash-blonde long bob hairstyle. I have long and mostly black hair now.

4) Statement glasses, gold-rimmed or pearl white-rimmed. I actually wear glasses so these will be prescription.

5) Silk printed scarf masks. A way to stand out against the sea of basic or disposables.