《Your Book Sucks and Here's Why》The Title Counts, and You're Screwing it Up

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Your title is terrible.

You gave an overused title to your story. Many people do this. For example, there's one called Mr. Popular and I. For any fans of the book, I'm not making commentary on what it's about or how good/bad I think the story is. But the title gives away the entire plot immediately.

Maybe you like that, and that's fine, but here's the thing: a unique title sparks the reader's interest makes them want to look into it and see if it's any good. A basic, boring one automatically makes them think the story is basic and boring, too, and I've read enough stories like that to the point where, unless the characters are unlike anything I've seen before, why would I read this one? I already know what happens.

Don't believe me? Alright, here are some titles of books (that are actually in existence).

1. Everything I Know About Women I Learned From My Tractor (Roger Welsch)

2. Anybody Can Be Cool, But Awesome Takes Practice (Lorraine Peterson)

3. What Color is Your Parachute? (Richard Bolles)

Would any of you really and truly want to read these books? Why not? Perhaps because the titles suck. What makes a good title then?

1. What can you do to achieve this? Well, as noticed above, there are no eye-catching words. Think of "Murder on the Orient Express." "Murder" is an eye-catching word, and the next thing people think is, "How could a murder be pulled off on a train without being found out?" And they read the book to find out.

Try to turn boring titles into creative ones. For example, if "The Silence of the Lambs" had been called "Hannibal Lecter Kills Some People," would anyone be interested? I doubt it. If you have a book about a girl named Annabelle's death because she made a mistake and was tracked down by the mafia, instead of naming it "The Death of Annabelle," name it something like "Annabelle's Ashes," or "Guilty in the Grave," or "Bring Me the Head of Annabelle Arlington."

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2. Do not title your book "Alexander and the Wonderful, Marvelous, Excellent, Terrific Ninety Days: An Almost Completely Honest Account of What Happened to Our Family When Our Youngest Son, His Wife, Their Baby, Their Toddler, and Their Five-Year-Old Came to Live With Us for Three Months."

If you're wondering, that is an actual book by Judith Viorst. I think it goes without saying that you do not want to be Judith Viorst, or at least you don't want to title your books like she does. There's too many words, for one, and it's too much information to take it. The title really should be "Alexander and the Terrific Ninety Days." That's it. The rest can be put in the story description.

Make the title a preview, not a summary.

3. One example I like to use for this is YouTube usernames. you could have the best video about pranking your girlfriend for 24 hours, but if your username is JCD45960786949TV, no one will ever remember that. No one will be able to look up your specific video and find you again, especially not since everyone and their brother made that video.

In the same way, keep your title short, simple, and easy to remember. For an easy to remember title, see the above section about interest.

In short, find the most dynamic way to portray your story and play around with it. If your title doesn't sound interesting, that's because it isn't, and neither is your story.

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