An Jiuniang remained silent, assuming that Chen Chen was bragging.

After all, Chen Chen had been bragging frequently throughout his stay in the Yiran Inn, to the extent that the girls who hadn't seen much of the world began to admire him greatly.

However, even if she knew Chen Chen was bragging, she had to play along and agree. After all, he had great high status.

"Please give me your guidance, Successor."

After a moment of silence, Jiuniang answered respectfully.

Hearing that, Chen Chen hesitated for a moment before saying, "I won't do anything to help people for no reason, so give me 50% of the equity of the Yiran Inn, and I will revamp it for you."

"Huh?" An Jiuniang was a bit confused.

It seems that it is really the successor!

However, given the Yiran Inn's situation, 50% of the equity was not worth much. Perhaps, it wasn't even worth 300 Spirit Stones. Besides, she didn't know much about running a business.

The successor in front of her was probably better at bragging than she was.

Thinking of this, An Jiuniang gritted her teeth and said, "Successor, if that's what you want, do anything you wish with the Yiran Inn. Anyway, ever since I invited you here, I no longer had a way out."

Hearing this, Chen Chen smiled and replied, "Great, I'll teach you a lesson first."

Chen Chen had actually studied business management in his previous life, and his business ideas were definitely far ahead of this era.

If the social environment within the Shichuan County was not so terrible that everything had to be settled with a fight, he would have long become the richest man within the County.

The capital was different as there were stable business rules. Although there were also many forces who manipulated things in the dark, those who were truly capable would definitely have the opportunity to make their mark.

After contemplating for a long time, Chen Chen said solemnly, "In order to run a high-end business, you have to understand what the mainstream demand of this world is. If it's literature, the girls in your inn have to learn to become scholarly and refined."

"If it's martial arts, then the girls under you will have to be valiant. In our world, cultivating immortality is the noblest practice that everyone yearns!"

Hearing Chen Chen's lesson, An Jiuniang covered her mouth in surprise and answered, "Do I have to let the girls cultivate immortality?"

"You're reading too much into things. That would cost too much money. However, you can make them pretend like they are cultivating immortality. Next, I'm going to talk to you about building personas."

...

Half an hour later, Chen Chen helped Zhao Xiaoya to the bed.

At this point, An Jiuniang felt as if she had been nourished well as her face was flushed and confusion in her eyes, coupled with incredible admiration; she was close to an epiphany!

'Impressive!'

'This successor's thoughts are out of this world!'

She could guarantee that if the successor of the Tianyun Clan concentrated on running a brothel, all the other brothels in the capital would have to close down!

In particular, he had some ideas...

For example, he suggested establishing an illegitimate clan outside the city and making the girls of the Yiran Inn the saintesses of the clan... What a bold idea!

The girls would have to be renamed with the prefix 'Saintess' before their names... and they had to maintain a calm, cool, and aloof image.

A girl named Xiao Hong would have to be renamed Red Lotus Saintess... and she would have to be domineering, unreasonable, and hot-tempered.

Chen Chen called it the creation of a persona!

"You'd better renovate the rooms in the Yiran Inn and make them seem ethereal. Of course, this is just the beginning. After creating a pleasant environment, you must also learn to market your inn. The fastest and most effective marketing method is to hype it up by creating a major incident and then put the Yiran Inn in the spotlight... Gu Qingcheng's method is too slow and fake."

...

It was afternoon.

In the Yiran Inn, You Lanxin looked at Chen Chen with a heartbroken expression, her eyes full of distraught.

"Senior Brother Chen, you actually made me do such a thing! You're such a letdown!"

"What do you mean? I'm not making you sell anything, I'm just asking you to teach these girls how to be more pretentious."

Chen Chen said expressionlessly.

"How am I pretentious? I'm very cold and aloof by nature..." You Lanxin said, blushing a little. She couldn't help it because she had been too emotionally stressed lately. In the end, Chen Chen saw through her.

"Didn't you promise that you'd do anything for me? Why? Are you going back on your word now?" Chen Chen said coldly, as if he was threatening not to protect her if she wouldn't help him.

Seeing this, You Lanxin had no choice but to agree with him and smile helplessly.

Hence, that afternoon, the Yiran Inn was in quite a ruckus.

There was renovation work going on inside the inn and outside, there was a bunch of girls who were attending lessons and being taught methods to brainwash and deceive themselves.

Seeing this scene, Chen Chen was quite heartened.

He couldn't stay in the capital for too long and hence, he didn't have much time to manage the Yiran Inn. However, with his capabilities, he would easily be able to kill off Gu Qingcheng's business.

By then, he would also get to earn some Spirit Stones which would be wonderful.

When he returned to the capital again, he would be a person with a strong foothold in the industry.

...

On the following morning.

In the Floral Moon House, Gu Qingcheng had just woken up and as soon as she walked out of the room, a staff member walked up to her and said softly, "Miss, there was quite a commotion in the Yiran Inn yesterday. Not only was there a quick renovation, they even bought some spiritual objects with a large sum of money!"

Hearing these words, Gu Qingcheng's eyes immediately became filled with astonishment.

'Is the successor who has checked into the Yiran Inn for a period of time finally going to take action?'

In fact, it would be strange if he didn't do anything. The Yiran Inn had painstakingly gained some popularity. If they didn't make any improvements, it would be a waste of a wonderful opportunity.

"Let them be. Qi Bufan has checked into the Floral Moon House and a few other famous successors have also checked into other brothels. The Yiran Inn has already lost their best opportunity. No matter what they do now, it's all too late."

Gu Qingcheng yawned as she spoke calmly.

She had gone to piss off the successor of the Tianyun Clan and take her revenge the previous day. Hence, she was in a good mood and had had a good night's sleep last night.

"Miss, I got some insider news from some sources that the changes in the Yiran Inn yesterday were led by the successor of the Tianyun Clan!"

The staff member spoke carefully with a look of dismay.

'The successor of the Tianyun Clan seems to be afraid that others would act more shameless than him. Forget it if he's staying in a brothel, he even got involved in the business management...'

'Is that the way successors should behave?'

"Oh? That's interesting. Does the successor of the Tianyun Clan know how to manage a business too?"

Gu Qingcheng laughed disdainfully.

She let out the contempt she had towards a rookie of the industry as a veteran.

"He was probably mad about what you did yesterday and wants to develop the Yiran Inn to compete with you."

The staff member muttered softly. Apart from that, he couldn't think of any other reason that the successor would get involved with the matters of the brothel.

"Hahaha!"

Hearing this, Gu Qingcheng couldn't help but laugh out loud and she only stopped when she broke into hysterics.

"Don't tease me, I can't match him in terms of cultivation, but in terms of business, ten Chen Chens would not be able to match me. I led the Floral Moon House to beat all other businesses in the industry and now, we've risen to the second in the nation. Him trying to compete with me is as amusing as me fighting him in the ring."

The staff member felt that she made sense.

Why would Gu Qingcheng fight with the successor of the Tianyun Clan? It was obviously impossible, unless she was courting death.

It was the same for business management. The successor of the Tianyun Clan wouldn't possibly bring death upon himself and the Yiran Inn.

"Okay, I'll dismiss myself then!"

The staff member bowed and retreated. Just as he was getting ready to leave, the sounds of loud cheering came from below the Floral Moon House.

"Bad news! The successor of the Youshui Clan and some Red Lotus Saintess has gotten into a fight in front of the Yiran Inn over the successor of the Tianyun Clan!"

Hearing this, the entirety of the Floral Moon House fell silent, and immediately afterward, people began yelling!

"What! Is there such a thing!?"

"Damn it! I want to go and take a look!"

In just a few moments, there was a huge commotion in the Floral Moon House, and more than half the guests had left.